Digital Marketing Channel Venn Diagrams

by Dan Walsh

Understanding free and paid marketing channels.

We discussed paid and free marketing channels in my digital marketing class the other night. I realized that every channel potentially has a paid and free version of it. For example, if you want traffic on Google you can get it for free via search engine optimization (SEO) or can pay for those same keywords via Google AdWords. I drew some venn diagrams to help identify these various free and paid channels.

This sketch is far from complete but it helped me understand some of these sources better. I think this technique could also be used to identify or even create new traffic channels. Quora posts are potentially free traffic. What would paid Quora traffic look like? What about paid traffic from Amazon reviews?