Intrinsic Virality

Messages can be constructed to spread like a virus, or to help other things spread like a virus. Products and services for example. But some products and services spread rapidly without such craftiness. They seemingly dominate the planet overnight without any viral messaging intervention. How is this possible? What sets these products apart? Products that naturally lend themselves to referrals and word of mouth spread haveĀ intrinsic virality. There are four common attributes of a product with intrinsic virality. Read the rest of this entry »