Rule of Thumb For Launching Things

Launching is tough. New initiatives are hard. Even with the best MVP intentions, it’s too easy to bogged down, delayed, and go nowhere.¬†With that in mind, I offer the following rule of thumb:

Existence trumps content.
Content trumps design.

Design means nothing without content to design. Content means nothing without a place to put it. Whatever option gets you out the door fastest is the winner.