Rule of Thumb For Launching Things

by Dan Walsh

Launching is tough. New initiatives are hard. Even with the best MVP intentions, it’s too easy to bogged down, delayed, and go nowhere.¬†With that in mind, I offer the following rule of thumb:

Existence trumps content.
Content trumps design.

Design means nothing without content to design. Content means nothing without a place to put it. Whatever option gets you out the door fastest is the winner.