Stop talking about yourself and start talking about them.
Humans are selfish. All lifeforms are selfish. This isn’t a condemnation, but an observation. We have to be selfish in order to survive. Higher level organisms develop group mentalities or morals which confuse the matter a bit: bees, ants, wolves, dolphins, humans, etc. But the simple truth is that everyone is selfish to an extent, and we’re most often selfish with our time and attention. If you’re trying to start a new business, launch a Kickstarter campaign, bring in new clients, get a promotion, or sell a book, it is vital to think about your selfish customers. What’s in it for them?